Top Travel Trends and Destinations for Americans in 2025: Your Ultimate Guide
Written By: Divya Meena
Last Updated: April 30, 2025
Read Time: 15 min
As 2025 unfolds, American travelers are redefining how they explore the world. With a record-breaking travel budget averaging $10,244—nearly double the 2024 figure of $5,300—USA citizens are prioritizing longer, more meaningful trips that blend adventure, culture, and sustainability. According to a 2025 travel outlook report by IPX1031, 92% of Americans plan to travel this year, with 56% intending to travel more than in 2024. Whether you're dreaming of a domestic road trip or an international cultural immersion, this guide explores the top travel trends for Americans in 2025, the best destinations, and practical tips to plan your next adventure. Let’s dive into what’s driving USA travel this year!
Why Travel Is a Priority for Americans in 2025
Travel has become a cornerstone of American life, with 70% of USA citizens planning to maintain or increase their travel activities this year, despite economic uncertainties. The surge in travel budgets reflects a shift toward experience-driven travel, where Americans seek authentic connections, outdoor adventures, and sustainable practices. Millennials and Gen Z, in particular, are leading the charge, with 70% of younger travelers craving unique experiences their peers haven’t tried, per American Express Travel.
Key motivations include:
- Cultural Immersion: 80% of travelers want experiences that create lasting memories, such as hands-on interactions with local communities.
- Sustainability: 71% aim to leave destinations better than they found them, opting for eco-friendly accommodations and low-impact travel.
- Longer Trips: 57% plan vacations lasting 7 days to over a month, allowing deeper exploration of destinations.
With these trends in mind, let’s explore the top destinations and travel styles shaping 2025 for American travelers.
Top Travel Trends for Americans in 2025
1. Longer, Experience-Driven Vacations
Americans are moving away from quick weekend getaways toward extended vacations that offer immersive experiences. Whether it’s hiking in Utah’s national parks or attending a cultural festival in Brittany, France, travelers want to connect deeply with their destinations. To fund these trips, 66% of Americans plan to use travel rewards or points, making budgeting easier.
2. Sustainable and Eco-Conscious Travel
Sustainability is no longer a buzzword—it’s a priority. Searches for "sustainable travel USA 2025" have risen 92% over the past five years, reflecting a demand for eco-friendly options. Travelers are choosing hotels with green certifications, supporting local businesses, and opting for train travel or road trips to reduce carbon footprints.
Tip: Highlight sustainable accommodations in your travel plans, such as eco-lodges in Costa Rica or solar-powered cabins in Moab, Utah.
3. Solo and Adventure Travel
Solo travel is booming, especially among Gen Z and Millennials, with 69% planning a solo trip in 2025. Adventure-based trips, like hiking the Jordan Trail or scuba diving in Koh Samui, are also surging, as 70% of Americans seek active, adrenaline-pumping experiences.
4. Event-Driven Travel
From music festivals to sports events, 60% of Americans plan to book trips around entertainment or cultural events. Destinations like São Paulo, Brazil, with its Pride parade and Formula 1 races, are seeing increased interest due to their vibrant event calendars.
5. Domestic Travel Boom
Domestic travel continues to dominate, with 70% of travel spending in the USA projected to be domestic by 2030. Americans are rediscovering local gems, from national parks to urban hubs like Phoenix, Arizona, which is gaining popularity for winter getaways.
Must-Visit Destinations for American Travelers in 2025
Based on search trends from Google Flights and American Express Travel, here are the top international and domestic destinations for USA citizens in 2025.
International Destinations
1. Brisbane, Australia
Brisbane is a rising star for Americans, thanks to its vibrant cultural scene and proximity to the Gold and Sunshine Coasts. Events like the Melt Festival and the new Queen’s Wharf precinct make it a hotspot for 2025.
- Why Visit: Urban charm meets beach access.
- Visa Policy: US passport holders need an Electronic Travel Authority (ETA) for stays up to 90 days.
- Must-Do: Explore the Queensland Art Gallery and dine riverside.
2. Paros, Greece
Paros, a quieter alternative to Santorini, is trending for its pristine beaches and authentic Greek villages. Its accessibility from Athens and culinary scene in Naoussa make it ideal for foodies and beach lovers.
- Why Visit: A crowd-free Greek island experience.
- Visa Policy: Visa-free for 90 days in the Schengen Area (ETIAS required starting late 2026).
- Must-Do: Swim at Kolymbithres Beach and explore the Byzantine Road.
3. Koh Samui, Thailand
Featured in “The White Lotus,” Koh Samui is a wellness and adventure hub with lush jungles, beaches, and world-class spas. Nearby Koh Tao offers scuba diving for thrill-seekers.
- Why Visit: Perfect for relaxation and adventure.
- Visa Policy: Visa-free for 30 days.
- Must-Do: Join a yoga retreat and visit Chaweng Beach.
4. Nikko, Japan
Nikko’s UNESCO-listed temples and national park make it a serene escape just two hours from Tokyo. It’s ideal for cultural exploration and hiking.
- Why Visit: Combines spirituality and nature.
- Visa Policy: Visa-free for 90 days.
- Must-Do: Visit Toshogu Shrine and hike to Kegon Falls.
5. São Paulo, Brazil
São Paulo’s cultural vibrancy, with museums, street art, and events like Formula 1, draws Americans seeking urban adventures.
- Why Visit: A cultural and event-driven hub.
- Visa Policy: Visa-free for 90 days.
- Must-Do: Explore Ibirapuera Park and Avenida Paulista.
Domestic Destinations
1. Moab, Utah
Moab, a gateway to Arches and Canyonlands National Parks, is trending for its hiking, stargazing, and outdoor adventures. Its dark skies and quirky attractions like the Food Truck Park make it a must-visit.
- Why Visit: Unparalleled natural beauty and adventure.
- Must-Do: Hike Delicate Arch and stargaze under pristine skies.
2. Phoenix, Arizona
Phoenix is a winter favorite, offering warm weather, golf courses, and cultural attractions like the Desert Botanical Garden.
- Why Visit: Ideal for winter escapes and outdoor activities.
- Must-Do: Visit Taliesin West and hike Camelback Mountain.
3. Orlando, Florida
America’s #1 vacation destination, Orlando remains a family favorite with Disney World and Universal Studios.
- Why Visit: Endless family-friendly entertainment.
- Must-Do: Experience the Wizarding World of Harry Potter.
Practical Tips for Planning Your 2025 Travel
- Book Early for Savings: With 37% of travelers booking 8–10 months in advance, early reservations secure better deals, especially for trending destinations like Brisbane or Paros.
- Use Travel Rewards: Leverage credit card points or loyalty programs to offset costs, as 50% of Americans plan to do in 2025.
- Check Entry Requirements: Ensure your passport is valid for at least 6 months beyond your departure date. For international trips, verify visa policies (e.g., ETA for Australia, ETIAS for Europe in 2026).
- Prioritize Sustainability: Choose eco-certified hotels or low-impact transport like trains for European travel.
- Get a REAL ID: By May 7, 2025, a REAL ID-compliant license is required for domestic flights in the USA. Currently, 24% of Americans lack one, so plan ahead.
- Pack Smart: With “checked bags” trending over “carry-on bags” in 2025, use compression packing cubes for longer trips.
Why 2025 Is the Year to Travel
The travel trends for Americans in 2025 reflect a desire for connection, adventure, and responsibility. Whether you’re exploring Moab’s red rock landscapes or immersing yourself in São Paulo’s vibrant culture, the year offers endless opportunities to create unforgettable memories. With increased budgets and a focus on sustainable, experience-driven travel, USA citizens are ready to make 2025 a record-breaking year for exploration.
Ready to plan your next trip? Check out Atlys for visa services and travel tools, and share your favorite 2025 travel destination in the comments below!